In the Summer of 2011, the idea to launch a clothing brand (and now digital magazine) dedicated to baseball and the lifestyle surrounding it, began to take shape.
Out of necessity.
We were sick of wearing boring corporate tees of our favorite MLB teams or wearing brands that we didn't identify with. Sure we're fans of the game... but, first and foremost, we're baseball players. There was this gap in the streetwear scene that was ignoring us. Why? Because baseball is boring? Because a sport with the title of 'America's Pastime' is too old and bland? Stereotypes spewing out of the mouths of people who didn't get it. So we stopped asking them, why? And started to ask ourselves, why? Why can't we have our own brand? None of it made sense. So, we took matters into our own hands and went searching to see if others felt the same way. Needless to say, the baseball community has spoken. We literally started out of a house basement with a few tee designs all jammed into a couple boxes that sat on an old college futon. We launched our terrible website and made our first sale. We looked at each other like... now how the hell do we ship this thing? No lie. Lots of blood, sweat, and beers later, we get to come to work in a big warehouse where semis are dropping stuff off and picking things up every day. A far cry from the '97 rusted out stick shift Jetta we used to bum packages to the post office in while in Chicago (we have some great stories with that thing). We also get to work with some amazing people from all over the baseball world on a daily basis and are building an equally amazing team at our HQ. It's been an amazing ride and we're forever grateful that the baseball community rallied behind us and continue to do so. Our passion for what we do won't accept anything less than 110% and we hope it shows.
This is Routine.